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Government Loves The Crown Victoria
One of the most well known names in autodom is stood to get its first major overhaul in virtually 30 years. Ford’s Crown Victoria, introduced in 1979, has had only minor changes since its introduction, but a new plan by Ford to overhaul the crown jewel of its fleet is reputedly in the offing. Thanks to central authority help – Australian basically – the new Crown Victoria will be a clean break from the current model and will help to spawn extra models for brothers Mercury and Lincoln. Yes, you may not have considered a Crown Victoria up to this point, but the coming new “Crown Vic” may just change your opinion about that.
You have to go back all the way to the late 1970s to when “downsizing” was a term employed by the auto industry to explain a shell game where giant automobiles were dropped down a notch in size to sit on a platform rather smaller than the previous model. Indeed, throughout the 1970s Ford’s full-size offerings the LTD/Galaxie 5 hundred were massive beasts of burden. By the time the then new Galaxie 500 Crown Victoria was released at the end of the decade, Ford was playing catch up to General Motors who had earlier mastered the whole downsizing strategy.
Initially, the Crown Victoria had a broad appeal for drivers wanting a big car with all of the trappings. As time went buy the vehicle grew less and less fascinating as buyer tastes changed, but the Crown Victoria’s style didn’t. As a pursuit, government, or fleet vehicle the Crown Victoria has done very well, but Ford has only made modest improvements to the vehicle over time. Indeed, America’s 2 automaker has invested heavily in trucks, SUVS SUVS and select automobiles, but the Crown Victoria quickly started to show its age. Today’s model is terribly outdated and it hasn’t had a thorough refreshing in more than ten years, so an overhaul is warranted.
Ford’s impetus for change is coming from an unlikely source: a foreign govt. According to reports sources, Ford’s Australian operation has received a $1.4 billion Grant from Australia to build a production and research facility that may be used to design and build several new models. One of the Australian autos slated to take advantage of this move will be the Ford Falcon, a full sized vehicle which will become the root of the all-new Crown Victoria.
While some have theorized the the new Crown Victoria will be built in Australia and imported to the U.S., this is doubtful to occur. Instead, Ford will expand the Falcon’s production to at least one U.S. plant, make some technical refinements, and sell the auto as a Crown Victoria. It’ll be focused to police departments and fleet buyers basically with some residual sales for private buyers. In addition, the Crown Victoria will spawn a new Mercury Gran Marquis while a marginally stretched and lots more classy version of the car will become the replacement for the current Lincoln City Car.
Yes, the Crown Victoria is well past its helpful age. Thanks to some help from down under, the 2010 model should be a refreshing change. At least Ford hopes you will think so.
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